Our MAMAMEMO® brand is your guarantee of educational, fun and colourful toys in high quality and unique design for the enjoyment and benefit of all children at play. We design all our MAMAMEMO products ourselves and ensure that the products are of top quality.

MAMAMEMO® wooden toys

Our MAMAMEMO® range consists of a wide selection of wooden toys with incredibly good durability. Our toys are sturdy and can withstand being used every day without breaking. The products are also realistic and have many lovely details. MAMAMEMO covers a large part of the range when it comes to play.

For example, we have our MAMAMEMO play kitchens and accessories – in addition, we also have tableware, kitchen appliances, various shops and much more. As contents for our play kitchens, we have MAMAMEMO play food. Here you will find many products that you know from everyday life: yoghurt, fruit in all kinds of varieties, chocolate spread for sandwiches etc. you will find almost everything you know from the fridge and kitchen cupboards at home.

In addition to our MAMAMEMO play kitchens and play food, we also have our toy range with wooden tools. This range contains everything a toolbox could wish for, whether there is a carpenter, cabinetmaker or car mechanic hidden inside.

MAMAMEMO® doll universe

Also see our wide selection of fantastic MAMAMEMO dolls and doll accessories.

From cute dolls to beautiful doll prams, strollers, cots as well as unique and modern doll clothing for all doll sizes – you will find everything children need for doll role-play.

Everything in the highest quality.

A personal brand

Not many people know what the MAMAMEMO® name stands for, or whether it stands for anything at all. It does, and It is a very personal brand name. The name comes from the owners Anette and Poul Erik's 4 children, as they wanted their new brand to have a personal meaning. It did when they chose to use the first 2 letters of the children's names. Marie, Mads, Mette and Morten were thus combined into MAMAMEMO.

Our goal for the MAMAMEMO brand and products from ASTRUP Group in general is to add quality toys with high educational value to the toy market. At the same time, we want to be a reliable supplier that our customers can always trust. In this way, we want to help raise the quality level in the market in the future for the benefit of all children at play and our customers.

Large selection of MaMaMeMo

At Mammashop, we stock a large selection of the popular products from MaMaMeMo. You will find, among other things, the popular play kitchen, toys and their lovely play food.

What does MAMAMEMO stand for?

The MAMAMEMO brand has a personal history. The name was created by the founders Anette and Poul Erik. It is a combination of the first 2 letters of their children's names: Marie, Mads, Mette and Morten.

Are products from MAMAMEMO approved and CE-marked?

All products are CE-marked and approved according to the toy standard EN:71 and therefore comply with current legislation on the market. The products are also FSC-certified, ensuring sustainable wood production.

Are there offers on MAMAMEMO?

We offer MAMAMEMO products from time to time. See the current offers on this page. Right now, you can save up to 40% on selected products.

Why quality toys from Mamamemo on offer are so popular

At Mammashop.dk, you will find a large selection of the popular and beloved MAMAMEMO play food on offer. These are healthy and environmentally friendly toy foods that both girls and boys enjoy spending hours playing with. Play food is some of the most widespread and timeless toys that children from 1 year old and up greatly enjoy playing with. Playing with food is ideal for language development, strengthening the child's fine motor skills and role-play. It is not only play food that you can buy at great prices. You can also choose a Mamamemo fridge on offer, so your child can design their very own kitchen.

Buy the latest Mamamemo wooden play food on offer

Yoghurt pots, raisins, Nutella, chocolate milk, fruit, bread or sandwich toppings? This is just a small selection of the many types of play items you can choose from in our large product range of offer items. Thanks to the large assortment of products and foods that your child knows from everyday life, your son or daughter can get the play food that suits their personal preferences. All play food from Mamamemo has high quality in common. All products from the respected and recognised toy manufacturer are CE-marked and comply with the EU safety standard EN:71. The labels and certifications are your guarantee that you can give your child the healthiest and safest play items. For children under 1 year old, it is recommended to buy fabric play food.

Choose supplementary equipment for the play kitchen

A Mamamemo bakery counter on offer is needed if your child loves standing in their kitchen baking bread or cakes. And the regular play kitchen needs a dishwasher, so the child can wash up tableware and glasses when soft toys soft toys or dolls have been visiting. You can save up to 30-40% when you buy products and play food from Mamameno on sale. It can be a good idea to keep an eye on offer items and sales when buying play food or equipment for the play kitchen as a gift. You get the same high quality when buying a Mamamemo dishwasher on offer as if you bought the product at full price.